There are times in life when we lose our direction, as though we are temporarily blinded by the mundane and the mediocrity of life. We've all been there. We've all dreaded Monday morning and patiently waited on Friday as though some cosmic force will suddenly change our lives as we straighten our desk for the weekend. We leave the parking lot on Friday evening full of energy and anticipation and slowly re-enter on Monday as though we are going to the funeral of a friend.
We have lost our purpose as we have become deadened by the daily routine. And, along the way we lose sight that without purpose, we are little more than God's lesser creatures - existing for a purpose, but without the vision to see it, understand it, and live it. Please turn up your speakers and watch the video below for a beautiful explanation of the difference between simply living and living with intent, with purpose, and with a focus on your Why!
How much more effective could we be if we lived our why? How much more empowered and impactful would your team be if they understood your Why? To that, when asked why Blake Mycoskie, the founder of TOMS shoes, chose to form a for-profit instead of a charity, he stated:
"When I first met these children in South America who didn’t have shoes, I wanted to give them the shoes that they needed to go to school. I recognized that giving them shoes once or even twice was not really going to be effective. They needed a commitment of shoes on an ongoing basis, over and over again. A charity is really dependent on donations, and sometimes donors don’t always show up. They have a good year, they have a bad year—it changes their ability to give on a year-by-year basis. But as a business, there’s a lot more stability, especially if you build a successful business. And that allows us to have sustainability." - Blake Mycoskie
Clearly, Mr. Mycoskie has found his why. He is not selling shoes; he is changing lives.